Ward Hanson analyzes the economics and marketing of new technology. Other areas of interest include the role of competition, policy issues involving the evolving role of interactivity, optimal product line pricing, and the emergence of the commercial space industry. As a pioneer in studying the commercialization and impact of the Internet, he has published research articles, a leading text, and created online courses on Internet marketing. He has served as an expert witness in areas of patent validity, e-commerce, Internet advertising, and industry analysis. He has recently published a number of articles on the economics of new space and serves on the editorial board of the New Space journal.
Dr. Hanson has taught at Stanford since 1995, first at the Stanford Graduate School of Business, then at the Department of Economics and the Public Policy program as part of the Stanford Institute for Economic Policy Research (SIEPR). Previous faculty positions include Purdue University and the University of Chicago. He has a Ph.D. in Economics from Stanford University.